Describe some of changes in the dockers marketing strategy, Marketing Management

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Describe some of changes in the dockers marketing strategy

Problem

Describe some of the changes in the Dockers' marketing strategy from its debut. Has LS& CO. maintained a consistent enough marketing message? Are they well positioned strategically and tactically to maintain their strong leadership status in the coming years? ( From Practice Cases in Branding. by Kevin Lane Keller)

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Marketing Management: Describe some of changes in the dockers marketing strategy

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Marketing Management: Describe some of changes in the dockers marketing strategy

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