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Discuss the supply chain management for your product. How does the implementation of supply chain management result in enhanced customer value?
Describe the target country (the country cannot be the United States) and the rationale for introducing your product to the target country.
Describe your brand image and personality.Offer a competitive analysis (Examples: SWOT Analysis, PESTEL Analysis, etc.)
The impact of Internet regulation to e-business companies.Technological advantage of e-business to this company.
What is the LAST step in market segmentation? describing each group selecting an attractive segment(s) to serve identifying product-related need sets
What role does the Geek Squad play in Best Buys' customer centricity approach? How does this service affect the consumer's purchase decision?
Brand loyalty is very important to companies. If they are able to get consumers to remain loyal to the brand, it helps further the company's reputation
What are the four characteristics of a marketing audit? Comprehensive, systematic, independent, and periodic
Develop a ficticious product and market it in a foreign market. You created a fictional start-up company entering a foreign
Conclude with an assessment of how current macro policies are affecting your industry or company and any steps companies within the industry
What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation?
Identify and explain the chief challenges confronting mobile advertising.
You will create an Excel spreadsheet that shows how you arrived at the price for your product. You may use any method to determine your price
What is a distribution channel? What is the relationship between channels of distribution and logistics?
Description of the company that sells the product or service a. Description of the company. b. Description of product or service.
The history of the country that is relevant to its current situation;
Read Case Study: "Marketing to the Bottom of the Pyramid" provided on the student resource site
How can organizations better position the values most important to potential employees?
What do you see as the competitive advantage of BWW? Be sure to discuss its value proposition.
What is a simple way to engage in international marketing.
How has technology impacted the verbal and nonverbal cues used in interpreting messages? Provide examples to support your position.
What are the implications of moving to fixed-price retail for eBay? Is fixed-price retailing compatible with eBay's traditional auctioning approach? Why or why
Describe the relevant external factors and influences (at least 3) which could affect the decisions the company makes about its direction
Assess the four target markets that the company has selected.Determine whether Afterschool Depot should include wholesalers
he ultimate level of marketing segmentation is ________. a. Niche b. Local c. Mass d. Individual e. Homogeneous