Assignment:
Prepare a paper of at least ten pages in length. Prepare a report on a country that they are unfamiliar with, and represents a culture that is not their background. (A student born in Canada, but from an ethnic background that is, say, Jamaican, would not consider any country in the Caribbean.) The report should consider:
a. The history of the country that is relevant to its current situation;
b. Its cultural profile using Hofstede's dimensions, with particular focus on one or two dimensions that are particularly different from Canada.
c. The implication of one of these cultural differences on consumer preferences - how the difference would affect how they buy. Use a particular Canadian product to illustrate this difference.
This is an academic paper in a senior-year undergraduate course. As such, academic norms apply.
• All papers will use the third person and adopt a strictly objective style. Departure from this norm will lower the grade awarded to the work.
• Source citation and referencing are particularly important at this level. Failure to cite sources or include a proper bibliography will automatically result in a failing grade on the assignment.
Attachment:- Marketing.rar