How current macro policies are affecting your industry


Assignment:

Using the Company Capital One, complete the following Main Elements:

1. Using the relationships between macro variables and company/industry performance and the short-term outlook for macro variables from Paper Three, develop a short-term (about one year) outlook for your company that is shown as an extension to the historical data tables or graphs you developed in previous papers.

2. Answer the following questions on the outlook:

o Is the macro economy helping to promote growth in your industry?

o Are current government policies likely to result in slower or negative growth in demand?

o Will costs be adversely affected or helped by government policies?

3. Conclude with an assessment of how current macro policies are affecting your industry or company and any steps companies within the industry can take to benefit from or mitigate the effects of the policies.

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Marketing Management: How current macro policies are affecting your industry
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