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Create a 6 slide Microsoft PowerPoint presentation identifying and discussing copyright infringement.
Choose a positioning strategy for your product designed to change the perception of the current product
Examine the culture of the selected organization.Explain how you determined that the selected organization showed the signs of the culture
Develop a concept for a hotel for use in this project.Sections to be included:Mission Statement .?? Products and Services .?? Financial Feasibility ??
Provide a proposed redesign of the campaign that could have a more universal appeal. What communication channels should be focused on? Why
What are the ways a firm can obtain short-term financing? Explain.
Choose two new customer segments for the newly repositioned brand, and name them. You can make up a name based on their characteristics.
Analysis of Market Information, SWOT Analysis, Identification of Competitive Advantages, Selection of Strategic Focus
Identify three management theories (one from classical approaches, one from the human relations approach,
Describe your company and its product in terms of its marketability.Determine the key strengths and weaknesses of your company
Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation.
How do you develop Relationship marketing and Promote Channel Member Honesty in the Marketing Channels?
Consider differentiate sales promotion activities from two loyalty programs you enjoy (a shoppers card, a buy 10 get one, etc.)
Give examples of two products that rely on their price to woo customers, and demonstrate the manner in which pricing management must go hand in hand
Assess the importance of understanding tax laws and governmental regulations that may have an impact on the expansion plans for Walters Aeroworks
Evaluate the importance of a business plan that is both well-written and based on desired outcomes.
You have prepared a new training manual that explains how to sell and market toward the intended female consumer that needs to be sent to all the retail stores.
What is the cultural phenomenon at play here (what is it called/ term)? • How do you explain the lack of intercultural communication and interaction?
Which term describes the diverse needs of many ethnic market segments? o Multidiversity marketing o Multicultural marketing
Describe (in a one to two page narrative) a use case dependency for making an account deposit. Illustrate this use case with Visio or a similar product.
What is the role and impact of blogging on consumer behavior? Is blogging perceived to be more accurate than advertisements in general?
Define consumer behavior and discuss the underlying premise of consumer behavior, the marketing concept.
Analyze the five forces of competition to determine how they impact the company.
Assess how the principles of active citizenship could impact the contemporary issue during the next five to ten years.
Explain the six steps in the Hierarchy of Effects Model.List and explain the steps in the Brand Adoption Process.