Building a relationship


Assignment:

Once you have the outlined the situation, evaluate the experience. Use the information about selling as support for your evaluation. For example, did the salesperson seem to treat the situation as an individual, discrete transaction, or did he or she seem interested in building a relationship?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Building a relationship
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