Applications for expert systems in marketing management


Assignment:

Q1. Suggest potential applications for expert systems in marketing management.

Q2. What type of questions could a manager expect to answer using the company’s marketing decision-support system? What makes a decision-support system successful?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Applications for expert systems in marketing management
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