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What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand
Create a one-page (600 words minimum) letter to the Livent board of directors from the point of view of a consultant, recommending ways
Compare the risks and benefits of a social-organization as it relates to change and innovation.
Think about a financial decision you made regarding the purchase of a big-ticket item within the last five years. Provide a summary on the discussion thread
Search for an article in the Business Week archives on a multinational, publicly traded company. The company may have its headquarters in the United States
The marketing concept consists of elements that concern market segmentation and how it relates to target markets
In a way employees can be seen as internal (company assets, and important to culture) as well as external, because of the impact they have
Assess your satisfaction with the company you researched and make recommendations about how that company could modify its business-level strategy
(Movie exhbition)What strategic actions do you propose for theater operators to increase the appeal of the theater setting to attract the audiences
Create an article review that focuses on ethics and social responsibility in marketing
Examination of the international marketing environment for the proposed country - Insights on cultural concerns that need to be considered
I want to summarize the current marketing plan for Praxair Incorporated. Please help me with this task with details to explain the elements of the plan
Review the case study titled "Revitalizing a Brand", research the branding and communication strategies of one health services organization
Select a product item that you love and use on a regular basis. You may not use any products manufactured by Apple Inc, tobacco.
Why is planning important in marketing? What are the essential components of a marketing plan?
You are in the last stages of evaluating laptop vendors for a major hardware upgrade and standardization project for your firm.
Companies use the marketing communications mix differently, depending upon the intended target audience
You have just been hired by (your selected company) as its new vice president of strategic planning. The corporation's performance in recent years
You have decided to open your own business and are using your marketing knowledge to position yourself for career growth.
Select your favorite store or restaurant and briefly describe why it is your favorite. Who are the direct, indirect, and future competitors for this business?
Your introduction will include a profile of the organization, a description of the specific product or service including the marketing opportunity
Briefly describe a MARKETTING research problem and then choose either an observational or a survey research methodology to address the problem
The use of digital media has transformed how companies communicate with their customers.
Determine which of the retailers from either or both the Websites is currently the most successful at strategic planning and building relationships
Write an introductory page written by you with a summary and explanation of the product (Alcohol and Substance Abuse)