Developing manufacturers marketing mix


Assignment:

How would our marketing system change if manufacturers were required to set fixed prices on all products sold at retail and all retailers were required to use these prices? Would a manufacturer’s marketing mix be easier to develop? What kind of an operation would retailing be in this situation? Would consumers receive more or less service?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Developing manufacturers marketing mix
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