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In order to develop effective strategies, it is critical to understand the marketplace environment
Describe standardization, format wars, and how standardization can lead to a format war.
Now that you've been on the job a while, sales for one of your company's key products/services have begun slipping, and there is concern that the company needs
Review the various jobs in the marketing organization. What areas appeal to you and why?
As a marketing consultant for a chain of hair salons, you have been asked to evaluate children as a potential segment for the chain to target.
Identify an example of each of the following terms: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing
When pursuing a complex sale, the ability to identify "beneficial outcomes" for your potential customer is a fundamental requirement.
You are a manager at, Ad It Up, a mid-size marketing firm. Over the last five years you notice that issues relating to unethical practices
State the problem Begin your memo with a statement of the main problem. Your problem statement should not be an exhaustive list of everything
Mr. Ahmed wants to open a small Edu park for children with special needs so that the Edu park will not only provide special education and training
Michelle has asked you to send her a memo that explains the target market for MM's new product
You will use your chosen country (Japan). In addition to the country, you will reference the shoe manufacturing firm (men's and women's fashion sneakers).
Determine any strategic partnerships the department store chain could develop that would help promote the higher-ranged-priced products
Complete a short paper on any aspect of branding. This will include but not be limited to,brand management , brand management tools, brand equity
Babycakes, a specialty bakery, is the company that will be considered for all parts of your budget planning and control report.
In 2015, it was predicted that social media advertising would expand by 2018 and that prediction has been accurate.
The Internet houses links to numerous global English and non-English language foreign media sources. Find a story in a non-U.S. news source from the last
You will be developing your action plan. Please review the resources in the reading section as they provide specific instructions on how to develop your action
The most difficult component of this project. What made it challenging? How did you address this challenge?
Summarize and integrate from marketing launch plans
What level of quality and reliability-mean time between failure (MTBF) did you build into your products and why?
You will now develop an international strategy for a new product or service. Based on what you learned and based on the concept of Blue Oceans
Students will development an event marketing plan for an actual event/activity for the purpose of promoting and conducting the function.
Based on the tools that you selected, provide a brief analysis of your market, using those tools.
As you close your weekly meeting with Deborah, she says, "There are some very good ideas here. I would like to see you continue with a global marketing plan