Assignment:
Create a 1800 words:
Step 1: Develop a 300 word "executive summary" of the marketing launch plan including the following elements:
• Product Name, description and why unique to market.
• Strategic Objectives of the Marketing Launch Plan
Step 2: The ethical, legal, and social issues affecting your product in its' domestic and international launch markets (Identified in Week 1). Apply at least 1 marketing concept with reference from the course readings.
Step 3: A "process" to monitor and control the marketing performance of the product through its' PLC. Apply at least 1 marketing concept from the course readings and associated reference.
Step 4: Summarize and integrate from marketing launch plans in 1,000 words (no more no less).
Structure and use the follow for your marketing launch plan (word document) section headings in the following order:
• Executive Summary
• Step 2: Social, Ethical, Legal Impacts
• Step 3: Marketing Performance Process
• Step 4: Launch Plan Summaries
o Understanding Target Markets
o Promotion and the Product Life Cycle Implications
o Price and Channel Strategy
o Marketing Communication and Brand Strategy
You should Format your assignment consistent with APA guidelines.