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What are different types of products, both consumer and business.
We have focused our Marketing Mix Strategies mostly on Products. How might these strategies change for Services?
What changes have you observed over the marketing mix strategies for your favorable/targeted products
Why is it important that the advertising media and creative departments work closely together?
Question: How has the new economy and the global economy changed the marketing mix strategies?
Compute the volume, mix, and price revenue variances. How did things turn out for the group considering just revenues?
Is it possible for a small business to oversegment its market? How might that be dangerous?
Describe the marketing mixes for two different segments that Nestle is targeting in the Middle East market.
I am having trouble comparing and contrasting a four Ps approach to marketing (price, product, place, and promotion) versus the value approach
Consider the statements "Product functionality is the key to brand success" and "Product design is the key to brand success."
Machine capacity is limited to 3,000 hours. Cost and revenue data for the four products are given below:
For the last twenty years, your firm has been producing a simple health drink called NutriA.
We will bring high quality food with wonderful new flavors with the best quality of service.
Problem: Was Amazon wise to get into publishing in addition to its very strong position in retailing new and used books?
How will you position the product, and which promotional mix lends itself to that target and position?
In all selling situations, sales people have to deal with sales resistance from potential customers.
What is an example of a marketing mix that has a high price level but you see it as having good value? Explain in detail what makes it a good value.
Question: What benefits do consumers reap from direct marketing efforts?
Identify a product now offered directly over the internet that used to be available only through a separate retailer.
How will the pricing strategy support market entry? Competitive positioning?
Describe the marketing process and the basic elements of the marketing mix. Use examples to support your answer.
I am having problems developing an analysis of JC Penny's pricing strategy and understanding how marketing segmentations played a role.
Discuss the challenge of recycling plastic and what business opportunities there might be
Create a stakeholder analysis - looking at the impact of each (power and influence) and the impact of globalization on each stakeholder.
Problem: What do you think would be an appropriate promotions strategy for both exercise equipment and airline flights?