Problem: What do you think would be an appropriate promotions strategy for both exercise equipment and airline flights? In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different. Illustrate by referring to specific brands within each of the two product categories.
Four factors are fundamental to the development of a promotions strategy:
1. Segmentation - dividing the marketing into distinct groups
2. Targeting - deciding which of these groups to communicate with, and how to talk to them
3. Positioning - determining how you would like the product or brand to be perceived by the target groups
4. Messaging - delivering a specific message in order to influence the target groups.