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What is the importance of marketing to an organization and the top three marketing challenges faced by the organization.
How is Scion addressing its target market with regard to positioning and the product itself?
Assignment: First, I need to create core strategies which include the value proposition and product proposition.
Provide a detailed description of IMC approach and the corresponding promotion strategy necessary to send the message to the target market.
Question 1. What is a planned economic system? Question 2. Name three advantages of direct distribution
How does your selected organization use the different components of the marketing mix?
Select a well-known organization that you perceive as effective in marketing. Discuss what makes the selected organization effective in marketing.
Provide an analysis on the product's target audience, channels of distribution, promotion methodologies, and any price factors that come into play.
How do the 4 Ps of marketing differ in a global business environment? Please provide two examples and any references used.
Do manufacturers have to go through all the trouble of deciding all these various product factors to be successful selling it? Explain your answer.
Distinguish between the terms market segmentation and target marketing. Include a brief definition of the concepts.
Positioning refers to how a company's marketing department thinks about proposed or present brands in a market.
Why is the marketing strategy so important to the pricing decision? What are some examples in which strategy and the price appear to be inconsistent?
A pricing strategy, a price, and a rationale explaining the price of each of your products.
Using Brazil as an example, what marketing communication components should be used to market a new product in a foreign country?
Describe how each element is implemented within a specific organization and how they relate to the organization's marketing strategy.
Also, can you describe how each of the four elements relate to the Wal Mart corp. marketing strategy.
How can a market be segmented? What is the difference between a segment and a niche?
You should be able to analyze this is by simply taking each component of the IMC and applying your course of action throughout the flowchart.
How does the choice of distribution channel affect pricing strategies?
Compare and contrast the five major segmenting strategies. Please provide examples.
How does the selection of your positioning statement impact the marketing mix strategy?
With the advent of the Internet, will segmentation become more or less prevalent? Why or why not?
How each one of the four elements of the marketing mix impacts the organization's marketing strategy
Bob estimates that he would be cut in half Bob estimates that he could sell 500 mugs of the espresso hot chocolate to his product mix?