Problem 1. Think of a common, everyday product of your own choosing, and then define it by:
. The type of customer that uses it (is it a consumer or business product)
. The type of consumer product class (convenience, shopping, specialty, or unsought)
. How consumers compare the product with competitor products (homogeneous or heterogeneous)
Problem 2. Do manufacturers have to go through all the trouble of deciding all these various product factors to be successful selling it? Explain your answer.