ASSIGNMENT:
Address the following Issues for MatsSoft and Apple
1. How do consumers relate to this brand?
2. Do they feel loyal?
3. What emotions are involved?
(1) Briefly describe the branding and positioning strategies of Apple and MatsSoft.
(2) How would you describe the brand personalities of Apple and MatsSoft. Explain why you believe the personality represents each brand.
(3) What are the similarities between two branding efforts? What are the differences?
(4) If you are a brand manager, what can you learn from these two cases?
REFERENCES:
Anonymous (2012). CASE STUDY: MatsSoft overcame rebrand challenges to strengthen sales to new clients.
Anonymous (n.d). Apple's Branding Strategy.
Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research.