Assessing Wm. Wrigley Jr. Company (Gum)
Problem 1) Assess the Information Needs of target market(s). What information will your potential customer need, (e.g. address of premises)?
Problem 2) Set Communication Objectives for your service. What do you want to achieve in what time in terms of your communicating to your potential customers?
Problem 3) Describe how you will measure Advertising and Promotions effectiveness.