Problem:
Now that you have determined the characteristics of the target market, design your survey, and construct the primary research.
The survey should include 10 - 12 questions that you will use to collect information about the HP's developing marketing strategy. Include information about the following:
Q1. Explain why you chose the audience you did.
Q2. What are the audience segment's perceptions of the company's brands?
Q3. How is the audience segmented? By geography? By personality traits? By likes and dislikes?
Q4. What ethical concerns exist when conducting the research?