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Explain the three distribution strategies based on the number of intermediaries.
Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).
Should advertising directed at children be restricted? Yes or No. Which view point do you side with? Why? Explain.
A woman from New Jersey is interviewed for a job in marketing. The Job is based in Georgia. She has an MBA.
Weigh the risks and benefits of entering the international market with those of entering or doing business in the domestic market.
In what ways has the internet changed consumer behavior? What do you see as the implication for consumer marketing companies?
Problem: The Internet is changing the way people buy and therefore how we must market products and services.
What are the trade-offs that Williamson faces? How might his pricing strategies vary by sport?
Problem 1: What are some of the different factors can affect the promotion mix?
ebate the need for marketing hospitals and clinics. Medical care is medical care to many. Assume you were a health care marketer for a clinic.
What is the difference between qualifying dimensions and determining dimensions?
Consider the statements "TV advertising has faded in importance." and "TV advertising is still the most powerful advertising medium."
Discuss the primary pricing objective for my company. What are some of the implications of the pricing decisions?
Frame your marketing plan to show potential investors what factors will make your product or service more desirable than those offered by the competition.
Also, are there any new products that are marketing with a penetration or a skimming approach?
What is channel design? How has the Internet impacted channel design? How is channel design different domestically as opposed to internationally?
In recent years there has been more of a shift towards more branding and advertising as opposed to focusing on product development
2 USA products or services that are not yet being sold in 2 countries of your choice without adapting its marketing strategy including product, brand, customer
What are the various types and functions of marketing intermediaries? Which are more important to large business and why?
Why is a company able to directly control the differentiation of its brand but not its positioning?
Consider the statements "The key to developing an effective sales force is selection" and "The key to developing an effective sales force is training."
"Consumer research is critical to new product development" and "Consumer research may not be all that helpful in new product development."
Identify the target market of the Smartphones around the world.
Discuss two new product ideas that can result from a start-up company that has created a new dog food dispensing product
Consider the statements "Ad pretesting is often an unnecessary waste of marketing dollars"