Analyze the different approaches of an innovation


Discuss the below:

Innovation Applied

Analyze the different approaches to innovation discussed in chapter to determine which approach you think would be the greatest value to the greatest number of organizations. Explain your rationale.

Create one innovative approach that is not discussed in the textbook for increasing the amount of innovation within a large company. Describe this approach in detail and explain how companies could benefit from it.

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Marketing Management: Analyze the different approaches of an innovation
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