Implications of the pricing decisions


Problem:

My company produces an automated dog can food opener which will open canned dog food, dump the food into the dog bowl, and dispense the can

Question 1. Describe how my company will address the five product levels: core benefit, basic product, expected product, augmented product, and potential product.

Question 2. Discuss the primary pricing objective for my company. What are some of the implications of the pricing decisions?

Question 3. Explain what type of packaging and labeling I should use to support my brand image.

Please include the references

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Marketing Management: Implications of the pricing decisions
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