explain the marketing communications mix, Marketing Management

+44 141 628 6080
[email protected]

explain the marketing communications mix

Explain the Marketing Communications Mix

Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of intensity in order to communicate with a target audience. Additionally, there are the media, or means by which marketing communications messages are conveyed. Tools and media must not be confused, as they have different characteristics and seek to achieve different goals.

View Complete Question

Request for Solution File

Ask an Expert for Answer!!

Marketing Management: explain the marketing communications mix

Reference No:- TGS0356292

Expected delivery within 24 Hours

Have a Question? (oR Write a Review)

Write atleast 100 words!!

Recent Questions Asked Marketing Management

Q : what are the corporate strategy of stakeholdersa

what are the corporate strategy of stakeholdersa view which is becoming increasingly popular is that corporate strategy must be supported by the

Q : define about the corporate advertising many

define about the corporate advertising many organisations recognise usefulness and significance of good public relations this is due to the high

Q : marketing communications marketing communications

marketing communications marketing communications recognise the development of channel or trade marketing numerous organisations have moved away from

Q : give the example of marketing communicationsfor

give the example of marketing communicationsfor instance many organisations in airline industry have shifted their attention to the needs of travel

Q : explain the marketing communications mix

explain the marketing communications mix marketing communications mix comprises a set of tools disciplines which can be used in various combinations

Q : state the marketing communications toolsthere are

state the marketing communications toolsthere are five main marketing communications tools advertising sales promotion public relations direct

Q : give the example of marketing communications mix

give the example of marketing communications mix for instance there has been a dramatic rise in the use of direct-response media as direct marketing

Q : above the line and below the line

above the line and below the line communicationwhat has happened hence is that the promotional mix has developed such that original emphasis on

Q : advertising advertising is a non-personal form of

advertising advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and

1959837

Questions
Asked

3,689

Active Tutors

1430246

Questions
Answered

Start Excelling in your courses, Ask a tutor for help and get answers for your problems !!

ask Question

Asked Questions

Examine gender inequality on a global scale

Question: Examine gender inequality on a global scale, considering how factors such as globalization, colonialism

Why does victor coin the term hyper-violence

Why does victor coin the term hyper-violence instead of just using violence? And second, how is hyper-violence display in the Oakland community?

How does the pyramid change

Staying with Nigeria, rewind the year to 1950. Using the +5 year control, fast forward in 5 year increments until you reach 2020.

What cases does female status tend to be highest

Question: In which of the following cases does female status tend to be highest? Group of answer choice

How sociological models help understand mental illness

Based on the chapter by Allen Furr on the sociology of mental illness, How do sociological models help you understand mental illness differently

How are schools important in the struggle for power

Question: How are schools important in the struggle for power and status?

Which are forms of media bias

Question: Which of the following are forms of media bias? (Select all that apply)