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Explain the several components of the distribution strategy for Pepsi. How does it fit with the designated target market?
What caused the conflict between the project managers and the other employees .
How might a SWOT analysis be used by an entrepreneur either at the pre-start-up stage or within the actual start-up of the company?
Explain what you think would be the most appropriate pricing method and why for TWO branded products selected from the following list.
Why do you think social media is so important to Gatorade? Do you think it deserves this placement within the marketing mix?
Four key marketing decision variables are price (P), advertising (A), transportation (T), and product quality (Q).
What effects does technology have on marketing? Provide at least two examples. Are these effects positive, negative, or both? Explain.
This following article contains success stories of companies using marketing metrics to measure marketing results.
The American population is changing and these changes will impact the marketing strategies of all companies.
Marketing professionals promote products and services in order to educate and persuade consumers to purchase them.
In her 1998 paper Susan Fournier argues that customers have relationships with brands. 1. Explain what Fournier means by "having a relationship" with a brand.
Develop and present a 10-12 slide PowerPoint about one of Toyota's major brands, to include:
Develop a public relations strategy that BPI and other firms that manufacture LFTB could use to combat the bad publicity and efforts to ban
I need help with a marketing plan for building cinemas in airports for long delays, stop-overs, etc.
One of the marketing concepts asserts that marketing's role is to satisfy consumers' needs and wants.
In coming months, you and your team will be creating a completely new-and, presumably, more effective-strategic plan.
Select one product from each category: - Airline Flights - Carbonated Soft Drinks. Give an appropriate promotions strategy for each example.
Compare and contrast the two pricing methods and explain why they are similar or different.
Is globalization a good move for the company? What is your rationale behind this decision?
For the project, each student will identify and explore an emerging technology. This will be a technology that may already exist but is drawing attention
Deborah enters your office, and you notice that she looks apprehensive. "Hi, Deborah. What's up?" you ask, hoping that nothing is wrong.
Question 1: Explain how market segmentation is related to the marketing concept.
Select one of the following Hotel Markets: commercial, extended stay, meeting and groups, and leisure/wholesale
Please explain the most appropriate pricing method (and why its appropriate) for the following products: - Netflix - Jolly Green Giant canned vegetables
Define the Four P's of Marketing and state if you agree/disagree with them and design your own Ps of marketing if you wish.