Discuss the below:
Review the Case "Pink Sliming" and provide responses to the following questions below. View the case youtube video.
Pink Slime - What is REALLY in your Hamburger - ABCNews
Using the concepts presented in Chapters 18 & 19 as well as the facts presented in this case, provide a one (1) paragraph response to each of the following four questions
Q1. After reading this case, should "pink slime" be banned as a hazardous food product or are the claims unfounded?
Q2. Develop a public relations strategy that BPI and other firms that manufacture LFTB could use to combat the bad publicity and efforts to ban the use of the product.
Q3. If BPI's founder were to conduct a press conference, what points should he emphasize to the media and convey to the public?
Q4. Besides a press conference, what other tools might BPI or other firms use to improve the public's opinion of their products?