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Create a SWOTT summarizing a proposed business plan for a new fat-free mixed chocolate line from See's Candies.
Solution contains detailed description of integrated marketing communication and promotional mix strategies for Godiva.
Create a 12-slide presentation. Follow the outline on pp. 343-346 for the critical slides of your presentation and their placement.
What is an example of a marketing mix that has a high price level but you see it as having good value? Explain in detail what makes it a good value.
Discuss how promotional strategy is influenced by the choice of target market and segment of the Droid Phone.
Why do marketing plans fail? What steps might a marketing manager take to increase the probability of success?
The business environment has changed in the past ten years. What are some factors in the current environment causing businesses to change
In a PowerPoint presentation (approximately 10 slides), explain why organizational structures differ. Define and provide an example of the four reasons
The company is considering expanding its product offerings to include plastic serving trays.
Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution.
Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.
Discuss the requirements of a linear programming (LP) model. Provide an example of an LP model and define each variable used.
Key corporate goals and objectives such as new products, new markets, and new customers
What does price represent to the consumer? What does price represent to the marketer?
It has been said that "channels of distribution may be the best opportunity for a sustained competitive advantage."
Discuss and document if the business venture will be a full-time commitment or will start-up team members commit to part-time involvement.
What is a marketing channel? What decisions do companies face in designing, managing, evaluating and modifying their channels?
What are vision and mission statements? What is their value for the strategic management process? In your response, share the vision and mission statement
How would a company market a new sports drink that is in a container that will keep it cool for up to 6 hours?
What is the Coca Cola Company pricing strategy? Explain its effectiveness or ineffectiveness based on the pricing strategy.
Discuss a situation in which you were a leader, and had to make a moral choice. Describe the circumstances. What moral choices did you have to make
Select an industry from the following list and develop a business idea for that industry: - Food and beverage
Show some ways marketers can improve the "value" of the goods they sell (Example: the environment of where the product is sold).
For your own organization (or another organization of your choice) describe a product or service sold. Is your product worthy of the promotional message?
Explain the factors that represent the forces governing the nature and intensity of competition within any industry of your choice.