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With effective resource planning organizations can reduce inventory and service costs, improve efficiencies, and establish methods for continuous improvement.
What types of changes will occur to selected product as it continues through the product life cycle? How will this affect marketing of your selected product?
Select a product with which you are familiar. What stage is your selected product at in the product life cycle?
Identify the marketing segment for the product and explain why this segment was selected
Using the Ford Motor company identify at least 3 competing SBU. Analyze how Ford Motor products compare to the internal competitors.
Discuss the different types of pricing strategies and methodologies confronted by Purchasing and Supply Management professionals in the acquisition
Nike has plans to create a new line of home fitness equipment with the quality that Nike represents.
What is the difference between the prices among the different organizations? What is the rationale for this difference?
Sales units equal production units each year. What is the estimated life-cycle operating income for the first year?
Can you tell me what we mean by product differentiation and what is known as "Unique selling proposition"?
To what extent is the concept of the product life cycle a useful tool for marketing managers?
Research and describe the internal and external environments of Apple using an environmental scan.
Your superior has asked that you and your team put together a presentation to management explaining various costing concepts
When a product is in the sales decline stage of the product life cycle, new products will be introduced to replace the old
As the company's product manager, your boss (the marketing manager) is concerned about the future success or viability of the product line you oversee.
Using the SWOT suggested reading as a starting point, investigate a specific element related to SWOT analysis and post a topic for others to discuss.
Last week we looked at how management changes to a mechanistic structure - consider that discussion.
Task: The company I am choosing for the below assignment is Best Buy. Introduction of what marketing mix is and how it ties into the body of the paper.
Evaluate product strategies, product life cycles and product identification, and determine which is the most important to get right. Explain your rationale.
According to Cola Wars - Discuss Coke and Pepsi's current situation and how Coke has been a leader in the cola wars and Pepsi a follower.
Identify and research top Marketing Journals and explain some the cutting edge product/brand/good issues such as brand relationships and brand communities.
Explain the pricing strategies that firms use. Explain what factors are involved in the development of a pricing strategy.
Discuss the ethical issues of social networks and anytime, anywhere accessibility.
The issue is related to the case of "Dell goes back to its PC Roots" from a book "marketing" By Pride and Ferell
Explain the impact of this on the Introductory stage of the product life-cycle on the new-product pricing strategy