Assignment: Market Segmentation and Product Positioning.
The student is required to prepare a research plan to support introducing the product and service for your original company's marketing plan to the U.S. market. In addition to stating your marketing objectives, the student is required to:
1. Identify the marketing segment for the product and explain why this segment was selected
2. Discuss the target market and why these customers will be targeted
3. Conduct a SWOT (strengths, weakness, opportunities and treats) analysis for the company
4. Describe the market position for your product and service.
Support your recommendations with at least two reference sources that discuss the nature of the product, use of market research methods related to the product, or considerations in conducting research.
1. The name of the company must be on the cover page of the assignment.
2. The assignment questions must be written as headings. The answer to the question must follow the question, and must be written in APA format.
3. The answers to the questions must be written in sentence format, be free of grammatical errors, and demonstrate a thorough understanding of the question topic.
4. The paper must contain citations.
5. The paper must have at least two reference sources, and one should be an industry reference.
6. The assignment must include a reference page.
This is for a hypothetical company... I would like the company name to be "The Hot Potato"
Mission statement "Our mission is to have a healthy food selection coupled with efficient and superior service."
Objectives:
To establish a presence as a successful fast food outlet and to gain a market share in the food industry.
To make 'The Hot Potato' a destination spot for target market segment.
To expand to numerous locations by year three and venture into franchising in metropolitan cities across the nation.