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I need assistance in defining the difference between a marketing manager and a marketing analyst.
Q1. Define marketing and discuss its core concepts. Q2. Explain how changes in the environment affect marketing decisions.
Provide a quick overview of the product or service you created (see attached for product information).
Critique the pricing decisions of at least two other participants. Do they make sense? Would you make a different decision? Why or why not?
Cite two examples of marketing communications (advertising, personal selling, public relations, sales promotion, or direct marketing)
Will you please provide examples of the following. The material is from Principals of Marketing by Philip Kotler & Gary Armstrong.
Describe the elements of the marketing mix. What are some marketing mix decisions you must consider when creating your marketing plan?
If the required rate of return is 10 percent and the stock pays a fixed $5 dividend, its value is:
Develop appropriate talent management objectives to measure functional expertise.
Develop a report in terms of the following guidelines based on the articles listed above and other supplemental articles
Contemplate whether prices should reflect the value the customers are willing to pay or whether they should be based upon the cost
Explain how you view your strengths and weaknesses, along with a development plan to address both.
Name and discuss the 4 Ps of Marketing and what kind of adjustments may be necessary in order to sell in foreign markets.
Analyze the complexities of HRIS administration. Evaluate the role of HRIS with performance management, compensation, benefits, and payroll.
Create a 1-page summary (approximately 250 words) about your proposed product. Include in the summary the product name, product category
Why is an understanding of marketing important when considering a career change or a change in jobs?
Research ways to motivate employees. There are numerous resources on this topic on the internet or if you have other sources
Our organization is Kudler Fine Foods. A description of the process targeted for improvement. An As-Is-Flow chart of the process to be analyzed.
You will continue to focus on your chosen product and market for the course. You will examine various aspects of internal factors/influences
You have explored a variety of external influences (factors) on consumer behaviour
What is a product oriented organization and who is responsible for overseeing the product(s) to success or failure in the marketplace?
Imagine that you are a director of performance management. With this role in mind, briefly compare and contrast the traditional annual evaluation
Identify the specific characteristics of your product that would make intensive pre-purchase search likely
How does an organization's strategy impact its marketing mix? How can the internet play a role in new product development?
As a marketer, it is important to consider a wide range of consumer behaviour implications prior to developing a marketing plan.