Solved: Describe a high-involvement purchase decision, Marketing Management

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Describe a high-involvement purchase decision

Problem:

Describe a "high-involvement" purchase decision you have made and a "low-involvement" purchase decision you have made. How did these differ? Did you research on the internet for either of these purchases? What were some alternative choices if you did not chose the ultimate products your purchases?

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Marketing Management: Describe a high-involvement purchase decision

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