Solved: Can you mass market to a small segment of the population, Marketing Management

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Can you mass market to a small segment of the population

Problem:

When I think of mass marketing, I think of marketing to a very large area with no particular market segment in mind. On the other hand, when I think of niche marketing I think of marketing to a small area or a very small segment of the population. Can you mass market to a small segment of the population? Please explain and provide resources for explanation. By the way, I am not asking for anything lengthy.

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Marketing Management: Can you mass market to a small segment of the population

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