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Discuss Homeboys in terms of the three "Ps" of service marketing as defined by Booms and Bitner.
Discuss the four options the manufacturer has for direct exporting.
Give examples of how marketing mixes are relevant to international marketing.
How has marketing as a discipline evolved over the past 20 years and over the past six weeks?
Johanna Ibrahim is a director of marketing communications for a manufacturing company
Your role and the idea of funding a marketing campaign are being challenged by "Its poptart Time" financial adviser, who happens to be a close friend of owner
Should these issues impact the marketing of "SunShine" drink? Why or why not?
You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China.
Problem: What type of Public Relations (PR) activity is evident at Hewlett-Packard Ltd (HP)? Give a couple of examples.
They have no internet presence. What should they do to use technology to boost traffic?
Explore the web pages of the organizations provided in your Learning Resources, this week, to learn about the work they are doing.
Find examples of ads that aim to inform, persuade, and remind. Describe the ad and its effectiveness.
Estimate what fraction of the price of a pocket calculator is required to cover the cost of developing the product?
How can Its Popcorn Time use technology such as Internet, CRM tools, and databases to develop long lasting profitable customers?
What are the external environmental factors that influence the marketing strategy of organization?
Define/explain high-level program success factors for a marketing plan by evaluating stakeholder expectations.
What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing?
Have you ever used a technique in planning to cover all the bases such as mind-mapping? If so, does it do the job for you?
How might a communications audit be beneficial to our organizations effort to reach its public's through Public Relations?
Taking a page from his efforts, how would you describe the term Public Relations Myopia? Give a couple of examples of what you mean.
Alamo Rent-A-Car defines its as leisure travelers, whereas its major competitors focus on business travelers.
Discuss how the company can approach the marketing of that product or service differently (through an angle other than price).
What the impact is of a marketing communication objective on the communication strategy of an Integrated marketing communications campaign.
What happens in the the long term if a company constantly loses market share but gains in revenue?
What are five key success factors that are critical to any company engaged in marketing?