Discuss the below:
Problem Statement: The bag that bread comes in is typically a twist tie bag. To make sure the bread does not mold in a few days, you have to twist the bag correctly and tie it tight enough for no air to escape.
New Product Idea: The bread bag should be sealed like the freshness storage bags, it is easy to open and close, also keep fresh.
Publicly Traded Company: Sara Lee
Attachment:- Memo on the Customer Segment.rar