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Would you buy clothes on the basis of the way they look on a customized virtual model? Why are the electronic and catalog channels so popular for gift giving?
Which of the following categories of merchandise do you think could be sold effectively through an electronic channel: jewelry, TV sets and computer software.
What merchandise and information would you offer on the site? What type of entity do you think would be most effective in running the site.
How would you design its Web site? What information and merchandise would you have on the Web site?
When you shop in a store for merchandise, how much time do you spend browsing versus buying? Explain your responses.
Describe how service retailers, such as hotels, provide information to potential customers to answer questions about services offered, and other amenities.
What objective and subjective criteria did you use in the alternative evaluation portion of the consumer buying process?
How could a sporting goods retailer ensure that the customer buys athletic equipment at its outlet?
A family-owned used-book store across the street from a major university campus. What approaches might the store owner use to segment its market?
How does the buying decision process differ when consumers are shopping on the Internet compared with shopping in a store in term of locations or sites visited.
Explain how the categories of merchandise would change for each type of buying decision if the customer was the owner of a mediumsize business.
What are its strengths and weaknesses? What environmental threats might it face over the next 10 years? How could it prepare for these threats?
What type of growth opportunity was The Gap pursuing when it opened each of these retail concepts? Which is most synergistic with the original Gap chain?
Identify a store or service provider that you believe has an effective loyalty program. Explain why it is effective.
Amazon started as an Internet retailer selling books. What competitive advantages does Amazon bring to each of these businesses?
Think of a recent purchase that you made, and describe how social environmental factors. How are retailers using social media to impact your buying decisions?
Create your own scenario and schedule for a 6-month or 12-month project. Include the five process groups, but focus on key tasks for executing the project.
What valuation methods will you plan to use? If you end up using an existing CBA, cite it along with other references for the valuation methods you discuss.
Since 1970, how has the share of aggregate household income received? Provide the data obtained from the web site and interpret.
What insights do we get for the transactions money demand from using the profit maximization approach that are not apparent from the cost minimization approach?
Construct a sequential equilibrium for this bargaining game for the case p = .2. (This is hard, but not impossible.)
Consider the following exchange economy. There are two goods and two consumers. What is the Walrasian equilibrium of this economy?
Construct a parallel definition for input requirement sets V(y) and give a parallel result concerning the uniqueness of solutions for FCMP( w, y ).
In the spirit of proposition 7.5, give necessary and sufficient conditions on the sequence of observations being consistent with this sort of model.
What is the long-run industry supply curve? What is the intermediate-run equilibrium position? What is the new, long-run equilibrium position?