Which is most synergistic with the original gap chain


Problem

The Gap owns several chains, Old Navy and Banana Republic. What type of growth opportunity was The Gap pursuing when it opened each of these retail concepts? Which is most synergistic with the original Gap chain?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Microeconomics: Which is most synergistic with the original gap chain
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