What do you mean by a Pitch Letter

Question

What do you mean by a Pitch Letter?

Answer 1

When the press release is written into third person, then the pitch letter permits for direct communication between the journalist and the publicist. This is an opportunity to pique interest, form a relation and persuade. Bad pitch letters start with boring formalities or promotional hype. Good pitch letters start with a striking opening which instantly alerts the journalist to an interesting story possibility.

The pitch letter has one reason to persuade the journalist to read the attached press release. Personalize this, keep this short, sign this and clip this to the front of your press release.