Write a 1450-1600-word paper in which you discuss three


Write a 1450-1600-word paper in which you discuss THREE marketing communication options in advertising, personal selling, public relations, and promotion that you believe can be effectively used to promote the product COCA_COLA.

Include the following:

Evaluate the strengths and weaknesses of each communication tool.

Justify your choices based on the target market, the competition, and your desired positioning.

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Marketing Management: Write a 1450-1600-word paper in which you discuss three
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Anonymous user

5/26/2016 7:31:57 AM

In this task, you have to prepare a 1450 to 1600 word paper in which you have to illustrate three marketing communication options in advertising, public relations, personal selling and promotion which you think can be efficiently employed to promote the product COCA_COLA. Comprise the given: 1) Assess the strengths and weaknesses of each and every communication tool. 2) Validate your choices based on the target market, the competition and your preferred positioning.