Your final portfolio for the class will be to create a

Question

Bacardi Limited is company project needs to be based on!

Your final portfolio for the class will be to create a marketing plan for the company of your choice. You will need to select a company that you have not used for your other assignments in the class. Your plan information should address all areas covered in this course for a marketing plan.

Use the marketing plan that is linked below and that is required reading for this module for your final portfolio project as a broad guide. The marketing plan document is essential to business strategy and is a focal point of this introductory class. The essential information of a marketing plan is outlined in this document and will serve as the blueprint for your portfolio project due this week.

Marketing Plan:

https://highered.mheducation.com/sites/0070974268/student_view0/appendix_a.html

Submit an outline of your marketing plan to instructor for review and feedback. Be sure to include the following in your plan:

Executive summary.

Company overview.

Objectives or goals, usually according to strategic plan and focus.

Situational analysis.

STP (market/product/customer) analysis.

Marketing strategy.

Financial projections.

Implementation plan.

Evaluation and control metrics.

Answer 1

The task mainly focuses to prepare a marketing plan for the company of your preference. You will require selecting a company and plan information must address all areas for the marketing plan. The marketing plan document is necessary to business policy and is a focal point of this introductory class. The necessary information of a marketing plan is summarized in the document. Submit a summary of your marketing plan to instructor for review and feedback. Ensure to comprise the given in your plan: 1) Executive summary. 2) Company overview. 3) Aims or goals, generally according to strategic plan and focus. 4) Situational assessment. 5) STP (market or product or customer) assessment. 6) Marketing strategy. 7) Financial projections. 8) Implementation plan. 9) Assessment and control metrics.