STEEP analysis for Blockbuster
1. Using the following criteria, perform a STEEP analysis for Blockbuster to understand the general environment.
Socio-cultural
Target market: age range; income brackets; gender specific? cultural leanings? life-style and leisure patterns; changes in social trends; shopping trends
Technological
IT for business management (hardware and software); ICT for communicating with other businesses and clients; equipment and materials (quality, cost and new developments)
Economic
General economic trends; interest rates; tax and insurance; funding sources and requirements
Environmental
Sustainability; recycling; waste disposal; energy-efficiency; fuel
Political
EU and national legislation; local by-laws; trade unions; Health and Safety; Equality legislation; working with vulnerable people; party politics and potential elections
2. How will Blockbuster be affected by external factors?