Task: Please help me to answer one of these following question at least one paragraph express your opinion.
What is the "right" price to charge for a product or service. Pick one of these two philosophies and defend it in your response. In this case, speak from the perspective of a business person and marketer -- not a consumer.
1) Prices should be based on the costs associated with manufacturing or creating the product or service -- essentially the cost of goods sold.
2) Prices should be based on what the consumer is willing to pay for the product or service regardless of costs of goods sold.