Project Assignment: Business and Professional Communications
For this project, you will be writing a memo to Howard Wagner, your supervisor at Keystone Holdings, Inc., regarding an article you have selected and reviewed. (Keystone Holdings, Inc., can be any type of company you would like it to be-as it relates to your career and interests.)
After locating three top journals (in the RMU stacks or RMU online database) in your major field of study, select and photocopy or download an article from one of them. The article should treat a topic in detail (2,000-3,000 words or so). Because you will be using this article for two assignments-a written memo and a brief oral presentation-you will want to select an article that truly interests you and relates to issues of the workplace.
For your written article summary, please do the following:
• Critically read and then summarize the article: Determine the article's main points and briefly summarize these in the memo, showing how these points are important for your company.
• Enhance readability: Present information clearly in both content and form. In other words, in addition to looking at language issues, consider how you canvisually present the information to make it easy to read by using sound principles of memorandum layout.
• Role play: Begin and conclude with role-playing moves to make this memo sound more natural. For instance, you should start by setting the context for the memo by reminding Mr. Wagner why you are writing it and how you think the information you have researched relates to Keystone. Here is the scenario:
Howard Wagner, your supervisor at work, has recognized you as a motivated individual with special knowledge and interest in [article topic of your choice]. Mr. Wagner believes that this topic will be critical for Keystone Holdings, Inc., in the 21st century. He has asked you to uncover the latest information on your topic with hopes that the information can be used to the company's benefit.He may ask you eventually to research the topic further, but currently he has asked you simply to consult one of the leading journals. (This implies that you might want to offer to research the topic further as you conclude your memo.)
Here is how you might structure the content of your memo:
• First, as stated above, set the context-that you are responding to the CEO's request. This may include that you are addressing a problem or concern or need at the business.
• Then, state that in your research you came across a helpful article that can help meet that problem, concern or need; provide the title of the article, the author's name, and a brief (1-2 sentence) summary of the article.
• Next, point out the highlights of the article and how the information, again, more specifically can benefit the company or meet some business need.
• In closing the memo, you may make a formal recommendation or propose a change in procedure and/or some new way of doing business. Also, tell the boss that you are available to do more research and would be glad to discuss the matter with him further.
When submitting this assignment, include only up to five pages of the article with your memo-
DO NOT HAND IN MORE THAN FIVE PAGES.
For your brief (up to 5 minutes) oral presentation of the article's key points and the connections to the company, you will create aPowerPoint presentation (5-10 slides). The slides may contain an outline of your discussion. Be sure and use images and make the presentation visually appealing.
Project Deadlines
- The first memo draft is due in class on _______(hard copy). We will have a peer review. Then, I will collect it and make further edits/comments.
- The final memo draft is due in class on the day of your oral presentation/PP (TBA).
Writing Guidelines
- Memo should be two pages-NOT LONGER.
- All papers must follow official memo format.
- They must be typed and on white paper.
- Single-space every line but double-space between paragraphs.
- Use one-inch margins and 12-pt. type, with clear fonts (i.e., Calibri, Arial, Times Roman).
- Thoroughly proofread your writing for spelling and grammatical errors.
- Late papers will not be accepted.
THE ORAL PRESENTATION
The oral presentation (approximately five minutes) should include the following:
• how you did your research
• what article you used
• what your main findings were
• how you applied these findings to the benefit of your company
• how you put the memo content together (content structure)
• how you put the memo design together (design structure)
• what you learned about business writing and/or writing in general
THE POWERPOINT PRESENTATION
The PowerPoint can be from five to ten slides based on what you feel is necessary. I recommend that you show your memo on a slide or slides. When talking about the main points of your memo (the information you gleaned from your article), you could do some sort of bulleted list on a slide or two. An important quotation (or two) could go on a slide. Just remember not to put too much copy on one slide. And every slide should have an image of some sort.
Keep in mind that the PowerPoint is a visual complement to what you are saying-it is not the speech itself.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Article: Effects of Flexitime on Employee Attendance and Performance: A Field Experiment by Jay S. Kim and Anthony F. Campagna.
Attachment:- MEMO-Article-Presentation.rar