Task: Continuing to build your marketing plan, my assignment focuses on my product and service. Product must also have a service component.
Write a paper in which you:
1. Discuss the type of product the company will offer and identify its primary characteristics.
2. Discuss the service component of the product and how it will be used to enhance the product.
3. Explain how the product could be expanded to a product line, and the depth and breadth of the line.
4. Determine how the core business may change in response to industry or market changes.
5. Support your marketing plan with at least two (2) reference sources that discuss the nature of the product
The specific course learning outcomes associated with this assignment are:
1. Examine the different types of products in the marketing exchange process and create dynamic strategies for competing.
2. Use technology and information resources to research issues in marketing management.
3. Write clearly and concisely about marketing management using proper writing mechanics.