Topic: Analysing acquisition of Cadbury by Kraft Food (Strategic Management)
The Task:
This assignment is based on the acquisition of Cadbury by KRAFT FOODS announced in January 2010.
To complete this task successfully I will need to gather data about the organization and its environment, and to apply relevant theory to that data. In applying relevant theory to the data I should develop a critical line of reasoning in support of your argument.
The task has three elements that together should form a coherent piece of work. Indicative allocation of marks between the three elements is shown below.
1. What are the strategic issues facing the organization?
2. What goals should the organization be setting?
3. What strategy would you recommended for the organization?
And What actions would you recommended to develop that strategy?
Not exceed 3500 words.