CRM and its uses

Describe the term CRM and explain some of its uses.

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The procedure of learning more about the customer’s requirement like the information about customers, marketing effectiveness, sales, and responsiveness and the market trends is termed as Customer Relationship Management, shortly it may be known as CRM.

Uses of the CRM are as follows:

It helps the businesses use the technology and human resources to know about the behavior and values of the customers.

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