Option: International Marketing Strategy - Company Selection
Your Portfolio Project assignment is to prepare a well-written marketing strategy for your company's introduction of a product in an International market utilizing concepts learned in the course as a basis for your analysis. This week, you will turn in the name of the company you have selected for your portfolio project, along with an explanation of why you chose the company and what your specific focus will be in your analysis. Your final portfolio project is due at the end of Week 8.
Your paper should be clear, concise, and demonstrate knowledge of the concepts presented in this module and course. Document formatting and source citations should be in conformity with APA Style.
Your marketing strategy must include the following elements:
- Introduction: Provide here the basic data about the company, including information about the founder, type of business or industry, product lines, market share, and size.
- Explain the company's mission, goals, and corporate strategy.
- Provide a rationale for your product introduction in an international market supported by industry/country information.
- Present an overview of your marketing strategy and justify your reasoning.
- Explain how you will align the 4P's, 5C's, and STP to the marketing strategy.
- Provide short-term and long-term measures to determine the success of the marketing strategy.