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Assume you are the marketing director for one of mattels

Assume you are the marketing director for one of Mattel's core brands. Upper management is interested in exploring more technologically advanced and interactive toys within your core brand. How would you approach this process? How will Mattel's past failures with interactive toys cloud your decision-making process?

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Marketing Management: Assume you are the marketing director for one of mattels

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Marketing Management: Assume you are the marketing director for one of mattels

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