Question: Your group works for Warner Music Group, a large music record label whose sales are declining largely due to digital piracy. Your supervisor assigns you the task of developing a strategy for improving this situation.
1. What are the key issues you must grapple with to improve the position of Warner Music Group (WMG)?
2. In what phase of the life cycle is the record-label industry?
3. How does this life cycle phase affect the types of innovation that should be considered to help WMG be successful?