Your family has owned an Italian restaurant since before you were born. In the last 5 years, your family has opened three new locations – all of which have been successful. Now your family is considering moving to a franchise business model. They ask you to specify how the franchise will be set up. You create an arrangement where there are many advantages for the franchisee. However, there is one tradeoff that could drive away potential franchisees. What is it?
a. The franchise must use the recipes and products associated with your existing restaurants.
b. The franchise must utilize the operations manual developed and tested for the existing restaurants.
c. The franchisee will cover the cost of remodeling the franchise location.
d. The franchise must use the branding and marketing materials associated with your existing restaurants.