You will create an Income Statement for the Question. Keep in mind the following:
1. Start with total revenue, and subtract cost of goods sold to calculate gross margin.
2. Subtract total expenses from gross margin to calculate net profit.
Your task is to create an income statement for a company that had the following results last period.
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Units Sold
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100,000
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Consumer promotion
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$1, 800, 000
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Unit Cost
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$40
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Personal Selling
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5 sales people @ $80,000 each
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Price
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$90
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Dealer Promotions
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$1,200, 000
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Advertising
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$1,500,000
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Product Development
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$700, 000
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INCOME STATEMENT
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Revenue
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(units sold * price)
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Cost of Goods Sold
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(units sold * unit cost)
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Gross Margin:
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(revenue- cost of goods sold)
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EXPENSES
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Total Expenses:
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(sum expenses)
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NET PROFIT
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(gross margin-total expenses)
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