The BeautyShop, a manufacturer of skin care products, uses only plant based materials for its cosmetic products. It supports several environmental protection movements and movements defending human rights. This accounts for the company's efforts to build good will and corporate social responsibility. This exemplifies the ________.
| A. |
consumer business concept
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| B. |
strategic planning concept
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| C. |
consumerism concept
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| D. |
direct marketing concept
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| E. |
sustainable marketing concept
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