You have just conducted a set of focus groups for a client, Operation Management

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You have just conducted a set of focus groups for a client

You have just conducted a set of focus groups for a client, and the results are positive about launching a new product. Respondents in the focus group overwhelmingly say they will purchase the product. The client is very excited about the results. What words of caution would you give the client before they make this multi-million dollar decision to launch the product? What advice would you give the client?

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Operation Management: You have just conducted a set of focus groups for a client

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